Tech workers are a weird choice for "princes of labor," but for decades they've enjoyed unparalleled labor power, expressed in high wages, lavish stock grants, and whimsical campuses with free laundry and dry-cleaning, gourmet cafeterias, and kombucha on tap:

All of this, despite the fact that tech union density is so low it can barely be charted. Tech workers' power didn't come from solidarity, it came from scarcity. When you're getting five new recruiter emails every day, you don't need a shop steward to tell your boss to go fuck themselves at the morning scrum. You can do it yourself, secure in the knowledge that there's a company across the road who'll give you a better job by lunchtime.

Tech bosses sucked up to their workers because tech workers are insanely productive. Even with sky-high salaries, every hour a tech worker puts in on the job translates into massive profits. Which created a conundrum for tech bosses: if tech workers produce incalculable value for the company every time they touch their keyboards, and if there aren't enough tech workers to go around, how do you get whichever tech workers you can hire to put in as many hours as possible?

The answer is a tactic that Fobazi Ettarh called "vocational awe":

"Vocational awe" describes the feeling that your work matters so much that you should accept all manner of tradeoffs and calamities to get the job done. Ettarh uses the term to describe the pathology of librarians, teachers, nurses and other underpaid, easily exploited workers in "caring professions." Tech workers are weird candidates for vocational awe, given how well-paid they are, but never let it be said that tech bosses don't know how to innovate – they successfully transposed an exploitation tactic from the most precarious professionals to the least precarious.

As farcical as all the engineer-pampering tech bosses got up to for the first couple decades of this century was, it certainly paid off. Tech workers stayed at the office for every hour that god sent, skipping their parents' funerals and their kids' graduations to ship on time. Snark all you like about empty platitudes like "organize the world's information and make it useful" or "bring the world closer together," but you can't argue with results: workers who could – and did – bargain for anything from their bosses…except a 40-hour work-week.

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