Democrats seek to close social media gap with GOP, Trump

Democrats are grappling with how to up their game on social media following an election cycle where they acknowledged they were trounced by Republicans on platforms like X, Instagram, and YouTube.

In recent focus groups and polls, Democrats have pressed for answers on why they failed to connect with voters on the platforms in 2024. So far, they have concluded it was both a message and messenger problem. But political observers say that Democrats were also missing the mark on social media.

New polling by the Democratic super PAC Unite the Country, for example, revealed that social media is the third most popular way for voters to get their news. But Democratic spending on social media pales in comparison to the consistency and efficacy of Republican efforts online.

“There’s a twofold problem,” said Democratic strategist Steve Schale, who is also the CEO of Unite the Country. “I think they’re light-years ahead of us. … But also, I think … we’re not trusted by enough voters in enough parts of the country to be able to push back.”



https://thehill.com/homenews/campaign/5404788-democrats-social-media-strategy/