Millions of dollars in special-election redistricting TV ads scheduled to start airing Tuesday

Millions of dollars worth of political TV ads are expected to start airing Tuesday in an effort to sway Californians on a November ballot measure seeking to send more Democrats to Congress and counter President Trump and the GOP agenda, according to television airtime purchases.

The special-election ballot measure — Prop. 50 — will likely shape control of the U.S. House of Representatives and determine the fate of many of Trump's far-right policies.

The opposition to the rare California mid-decade redistricting has booked more than $10 million of airtime for ads between Tuesday and Sept. 23 in media markets across the state, according to media buyers who are not affiliated with either campaign. Supporters of the effort have bought at least $2 million in ads starting on Tuesday, a number expected to grow exponentially as they are aggressively trying to secure time in coming weeks on broadcast and cable television.

"This early start is a bit stealthy on the part of the no side, but has been used as a ploy in past campaigns to try to show strength early and gain advantage by forcing the opposing side to play catch up," said Sheri Sadler, a veteran Democratic political media operative who is not working for either campaign. "This promises to be an expensive campaign for a special election, especially starting so early."




https://www.yahoo.com/news/articles/millions-dollars-special-election-redistricting-003259188.html