U.S. orange juice shipments plummet as Canadians find Florida OJ hard to swallow

U.S. orange juice shipments plummet as Canadians find Florida OJ hard to swallow | CBC News https://www.cbc.ca/news/canada/orange-juice-tariffs-canada-1.7613588


There are a number of factors at play, said William Huggins, an assistant professor of finance and business economics at McMaster University in Hamilton.

Supply constraints push up prices, which reduces demand, he said. Plus, there are the 25 per cent counter-tariffs imposed by Canada on March 4.

Canada's response to U.S. President Donald Trump's tariffs affects $30 billion worth of U.S. goods, including orange juice.

"Canada specifically targeted Florida orange juice as a way of making a political point. We weren't even shy about it," Huggins said.

Orange juice is practically symbolic of the U.S., much in the same way that maple syrup is for Canada, he explained.