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dalton99a

(90,306 posts)
Tue Sep 9, 2025, 10:47 PM Sep 9

Trump Moves to Crack Down on Drug Advertising

https://www.nytimes.com/2025/09/09/health/fda-drug-advertising-warning-letters.html

https://archive.ph/kNlbE

Trump Moves to Crack Down on Drug Advertising
The administration is proposing a return to a 1990s-era policy that kept most drug ads off TV. That could dent the revenues of drugmakers and major networks.
By Rebecca Robbins, Christina Jewett and Dani Blum
Sept. 9, 2025 Updated 9:35 p.m. ET

President Trump signed a memorandum on Tuesday directing his administration to revive a decades-old policy that is likely to sharply restrict advertising of prescription drugs on television.

The move reflects one of the top priorities of the health secretary, Robert F. Kennedy Jr., who has repeatedly called for a ban on drug advertising on television. The policy change threatens to dent the revenues of pharmaceutical companies.

The memorandum also stands to hit major television networks, which earn substantial revenue from pharmaceutical advertisers trying to reach older viewers.

The proposal, which would effectively reverse a 1997 policy change that opened the floodgates to a deluge of TV drug advertising, is likely to be aggressively opposed by the drug industry, which has long had the courts on its side on this issue.

Past efforts to even modestly restrict drug advertising have been blocked by the courts on First Amendment grounds. The White House said it planned to change the policy via a rule-making process.

...


https://www.whitehouse.gov/presidential-actions/2025/09/memorandum-for-the-secretary-of-health-and-human-services-the-commissioner-of-food-and-drugs/
MEMORANDUM FOR THE SECRETARY OF HEALTH AND HUMAN SERVICES THE COMMISSIONER OF FOOD AND DRUGS
September 9, 2025
20 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
Trump Moves to Crack Down on Drug Advertising (Original Post) dalton99a Sep 9 OP
I don't object to that. RandySF Sep 9 #1
I am 100% behind this - waiting for the EO. walkingman Sep 9 #2
Sure, and he'll have details in two weeks . . . hatrack Sep 9 #3
Television? Trump really is stuck in the 1980s Johonny Sep 9 #4
Safe bet that there's some kind of grift involved like he will sell dispensations to specific drug makers AZJonnie Sep 10 #19
He's gonna piss off the wrong people one of these days Fiendish Thingy Sep 9 #5
Please start with Skyrizzy commercials. Intractable Sep 9 #6
OK by me, but he's still a POS. Silent Type Sep 9 #7
I've wanted this to happen for decades but a tRump taco order is only bait for large bribes to secure "special ImNotGod Sep 9 #8
There has to be another angle here newdeal2 Sep 9 #9
The less the public know about real medicine, the more they will fall prey to snakeoil salespeople. RockRaven Sep 9 #12
IIRC we can blame Clinton for this. Orrex Sep 9 #10
The US and New Zealand are the only developed countries which allow direct to consumer ads RockRaven Sep 9 #11
The unemployment lines will be filled with laid off dancers. RedWhiteBlueIsRacist Sep 10 #13
This message was self-deleted by its author PeaceWave Sep 10 #14
I'll take a wait and see attitude on this Justice Brandeis Sep 10 #15
Clearly Big Pharma has been slacking on the payola. TommyT139 Sep 10 #16
Sounds like for now they just have to include all side effects in ads womanofthehills Sep 10 #17
Please, please, please do this...nt Wounded Bear Sep 10 #18
Pharmaceutical companies might redirect funds blocked from advertising misanthrope Sep 10 #20

Johonny

(24,672 posts)
4. Television? Trump really is stuck in the 1980s
Tue Sep 9, 2025, 11:22 PM
Sep 9

Most of America is streaming, while Trump views a world that time past decades ago.

AZJonnie

(1,569 posts)
19. Safe bet that there's some kind of grift involved like he will sell dispensations to specific drug makers
Wed Sep 10, 2025, 01:59 AM
Sep 10

to allow their commercials to be shown.

ImNotGod

(1,118 posts)
8. I've wanted this to happen for decades but a tRump taco order is only bait for large bribes to secure "special
Tue Sep 9, 2025, 11:33 PM
Sep 9

exemptions" for corporations that pay.

newdeal2

(4,114 posts)
9. There has to be another angle here
Tue Sep 9, 2025, 11:38 PM
Sep 9

With pharma out of the picture, he and Noem the puppy killer can buy up more pro-Trump ad space for cheap.

RockRaven

(18,022 posts)
12. The less the public know about real medicine, the more they will fall prey to snakeoil salespeople.
Tue Sep 9, 2025, 11:56 PM
Sep 9

RFK Jr has staffed up HHS and its component agencies with people with financial interests in quack treatments.

Orrex

(66,045 posts)
10. IIRC we can blame Clinton for this.
Tue Sep 9, 2025, 11:38 PM
Sep 9

I hate to believe that Trump can do anything good, but if he manages to make this happen, then credit where due.

RockRaven

(18,022 posts)
11. The US and New Zealand are the only developed countries which allow direct to consumer ads
Tue Sep 9, 2025, 11:54 PM
Sep 9

for prescription drugs. While I do not think we ought to join the crowd just to join the crowd, I also think direct to consumer ads for prescription drugs cause a great deal of harm/cost/waste and would be glad to see them go.

HOWEVER, this move will be no panacea, coming as it is from an administration whose health appointees are disproportionately grifters in the "wellness" (i.e. snake oil and bullshit) space. Their interests in this matter lie in kneecapping the competition to their bogus treatments/solutions.

Response to dalton99a (Original post)

Justice Brandeis

(294 posts)
15. I'll take a wait and see attitude on this
Wed Sep 10, 2025, 12:19 AM
Sep 10

Drug company advertising does indeed need to come under stricter regulation, but Trump can't be trusted to deliver that.

TommyT139

(1,906 posts)
16. Clearly Big Pharma has been slacking on the payola.
Wed Sep 10, 2025, 12:23 AM
Sep 10

Operators are standing by...to connect CEOs to Trump's greasy palms.

womanofthehills

(10,386 posts)
17. Sounds like for now they just have to include all side effects in ads
Wed Sep 10, 2025, 12:31 AM
Sep 10

Having to list all side effects of drugs in adds will make adds longer & cost more.

misanthrope

(9,174 posts)
20. Pharmaceutical companies might redirect funds blocked from advertising
Wed Sep 10, 2025, 03:07 AM
Sep 10

and spend it on opposing RFK Jr, and or Trump. It could end up in Democratic opponents' hands.

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