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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsCoke's New AI-Generated Ad Required 100 Staff and 70,000 AI-Generated Clips, and It Still Looks Like Garbage
https://futurism.com/artificial-intelligence/coke-ai-holiday-adCoca-Cola is back with another series of AI-generated ads to herald the holidays and they look just as bad as they did last year.
The new ad campaign, titled the Holidays Are Coming, is a callback to the companys 1995 commercial of the same name, and was made in collaboration with the AI firm Silverside AI, according to the Wall Street Journal, which also helped with the companys first AI holidays ad.
That initial foray at making a vague AI homage to the original classic was met with outrage and mockery last year. There was no shortage of dumb details to poke fun at, like the stiff and uncanny human faces, and the wheels on the Coke trucks that would randomly spin in different directions, if they were rotating at all.
-snip-
We do get one prominent depiction of a human face in the Fantastical version of the ad, reminding us of what were missing: a close up of Santa Clauss grinning hyperrealistic mug, as well as his waving hand with fingers that briefly distort into impossible shapes. Afterwards, the slogan Real Magic appears on screen.
-snip-
The new ad campaign, titled the Holidays Are Coming, is a callback to the companys 1995 commercial of the same name, and was made in collaboration with the AI firm Silverside AI, according to the Wall Street Journal, which also helped with the companys first AI holidays ad.
That initial foray at making a vague AI homage to the original classic was met with outrage and mockery last year. There was no shortage of dumb details to poke fun at, like the stiff and uncanny human faces, and the wheels on the Coke trucks that would randomly spin in different directions, if they were rotating at all.
-snip-
We do get one prominent depiction of a human face in the Fantastical version of the ad, reminding us of what were missing: a close up of Santa Clauss grinning hyperrealistic mug, as well as his waving hand with fingers that briefly distort into impossible shapes. Afterwards, the slogan Real Magic appears on screen.
-snip-
Coke is really getting mocked and attacked online for their AI-slop advertising, with a lot of people talking about boycotting their products.
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Coke's New AI-Generated Ad Required 100 Staff and 70,000 AI-Generated Clips, and It Still Looks Like Garbage (Original Post)
highplainsdem
Nov 5
OP
Auggie
(32,706 posts)1. Dumb. Doesn't make me want to buy Coke either.
RedWhiteBlueIsRacist
(1,492 posts)2. Just rename the holiday Cokemas and call it a day.
SheltieLover
(74,994 posts)3. Slop like their crappy products.
hlthe2b
(112,088 posts)4. Yeah, but a lot of cute animals, at least...
But, yeah 'hyper-unreal..."
2naSalit
(98,843 posts)5. Somehow I just can't get the idea of...
Kmart krissmas, always shows up 3 weeks before Halloween.
NewHendoLib
(61,425 posts)6. Great - huge gas guzzling polluting trucks fouling up nature
Delivering a sugar laden sticky sweet beverage the color of feces means holidays?
Cyberologist
(41 posts)7. I don't do Coca Cola since they bent the knee.
This did it is what did it for me.