HOW ELON MUSK IS BOOSTING THE BRITISH RIGHT: For nine months, Sky News' Data and Forensics team has been investigating...
For nine months, Sky News' Data and Forensics team has been investigating whether X's algorithm amplifies right-wing and extreme content. It does.
"Elon Musk is a great leader," says Amy, a British woman outside the Britannia Hotel in London at an anti-immigration rally in August. She was there to vent her frustrations at migrants housed in the hotel and says X owner Musk's platform is the only social media she trusts.
"We don't want sanctions. We want freedom of speech." Amy's view is one resonating with a growing number of British people.
A month after we met Amy, thousands chanted Musk's name at the Unite the Kingdom march - a political rally organised by the anti-immigration activist Tommy Robinson. Musk dialled in from America, his face appearing on a screen above a huge crowd in Westminster.
His speech was also live-streamed on X.
https://news.sky.com/story/the-x-effect-how-elon-musk-is-boosting-the-british-right-13464487#
Which really begs the question why people still have accounts on the site
— Erwin van der Stap (@vanderstap.co.uk) 2025-11-06T07:27:31.531Z
âBut I like the beer in the Nazi bar and they have a good darts leagueâ
— MB (@momentofmagnus.bsky.social) 2025-11-06T12:50:30.095Z