A blockbuster Reuters report by Jeff Horwitz analyzes leaked internal documents that reveal that: 10% of Meta's gross revenue comes from ads for fraudulent goods and scams, and; the company knows it, and; they decided not to do anything about it, because; the fines for facilitating this life-destroying fraud are far less than the expected revenue from helping to destroy its users' lives:

https://www.reuters.com/investigations/meta-is-earning-fortune-deluge-fraudulent-ads-documents-show-2025-11-06/

The crux of the enshittification hypothesis is that companies deliberately degrade their products and services to benefit themselves at your expense because they can. An enshittogenic policy environment that rewards cheating, spying and monopolization will inevitably give rise to cheating, spying monopolists:

https://pluralistic.net/2025/09/10/say-their-names/#object-permanence

You couldn't ask for a better example than Reuters' Facebook Fraud Files. The topline description hardly does this scandal justice. Meta's depravity and greed in the face of truly horrifying fraud and scams on its platform is breathtaking.

Here's some details: first, the company's own figures estimate that they are delivering 15 billion scam ads every single day, which generate $7 billion in revenue every year. Despite its own automatic systems flagging the advertisers behind these scams, Meta does not terminate their account – rather, it charges them more money as a "disincentive." In other words, fraudulent ads are more profitable for Meta than non-scam ads.

Meta's own internal memos also acknowledge that they help scammers automatically target their most vulnerable users: if a user clicks on a scam, the automated ad-targeting system floods that user's feed with more scams. The company knows that the global fraud economy is totally dependent on Meta, with one third of all US scams going through Facebook (in the UK, the figure is 54% of all "payment-related scam losses" ). Meta also concludes that it is uniquely hospitable to scammers, with one internal 2025 memo revealing the company's conclusion that "It is easier to advertise scams on Meta platforms than Google."

. . .