North Carolina's electoral future may hinge on rural Black voters who feel ignored by Democrats
https://apnews.com/article/north-carolina-black-voters-democrats-cooper-dc73fceb90a803534f563bc4625fe509
By BILL BARROW and MAYA SWEEDLER
Updated 6:09 AM CDT, April 1, 2026
NASHVILLE, N.C. (AP) — Ricky Brinkley has lived in rural North Carolina nearly all of his 65 years, and he likes it “out in the county,” past the street lights and bustle of the small towns that carpet the landscape.
But the former truck driver can feel left out when elections roll around in this battleground state.
“People don’t come out like they should and ask you how you feel about things,” Brinkley said while he manned the counter at his daughter’s beauty supply store down the street from the Nashville courthouse. “You want somebody to vote, but you don’t want to do nothing to get the vote. No, it don’t work that way.”
Brinkley is among the rural Black residents who Democrats have often failed to mobilize as they try to dent Republican advantages here. It’s an urgent demographic puzzle for the party, which is normally strong with Black voters but tends to fall short in rural areas.
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The founding pastor at Word Tabernacle Church, Gailliard was among the Black state lawmakers who lost seats after Republican-led redistricting. He said regaining ground will require neighborhood-level organizing and investment from national Democrats, something he struggled to get from Kamala Harris’ 2024 presidential campaign.
“I couldn’t get any traction,” Gailliard recalled. “I begged them to bring her to Rocky Mount. I said, ‘Listen, Rocky Mount is the gateway to the East. If we crack Rocky Mount, we’ve cracked the East.’ Could not convince them to come. Two weeks later, guess who’s in Rocky Mount? Donald Trump.”
The Harris campaign sent former President Bill Clinton to the area instead. Gailliard said Cooper needs people like him to get elected. “Roy is a great friend, and I’m gonna run my butt off to help him in every way, but I’m not banking on his coattails,” Gailliard said. “I’m going to do the opposite. I’m going to grow coattails for him.”
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