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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsMAGA's sad effort to make "trad" sexy
I read the right-wing womens magazine sex issue so you dont have to
Evie magazine, conservatism's answer to Cosmo, tried to make "trad" sexy. It failed
By Amanda Marcotte
Senior Writer
Published May 8, 2026 6:45AM (EDT)
(Salon) "Body count? One. Orgasms? Countless, reads the caption over a photograph of a womans crotch, which is bare except for some strategically-placed flower petals. Another illustration shows a womans hand resting on a mans naked back. The awkwardly-worded motto reads Make him hard, not his life.
No, this isnt your mothers conservative Christianity. But in many ways, Evie Magazine is selling something worse.
....(snip)....
Evie Magazine is the latest iteration of these long-standing efforts to sell fundamentalism to young people with hip packaging. The young womens magazine has admittedly been more successful than its predecessors, mostly due to what seems like a large infusion of cash that allows both its website and print edition to ape the expensive look of its worldly competitors, like Teen Vogue or Cosmopolitan. In its seven years of existence, Evie has strived to escape the cringeworthy reputation of evangelical youth culture by featuring scantily-clad models and even risqué content which is supposed to be for married women only.
But even by these standards, their newly released Sex issue is surprising. At first blush, its hard to even believe its meant to push traditional gender roles on women. The cover features a bride in wedding-night lingerie, and the contents are positively NC-17: illustrations of naked couples copulating, how-to manuals for performing oral sex, bodice ripper-style descriptions of sexual intercourse and full-page photographs of models in suggestive poses, like eating cherries or drinking open-mouthed from a hose. Old-school religious conservatives would be appalled, and in fact, many complained on Evies Instagram page that the magazine, which is published by Gabriel Hugoboom and Brittany Martinez, a husband and wife team, had gone too far.
....(snip)....
Evies Sex issue is not a useful guide on the art of, well, sex. Instead, its propaganda, meant to sell a young, inexperienced audience on the idea that being a submissive wife in a traditional marriage is an erotically-charged and sexually-fulfilling lifestyle. The magazine is clever about concealing its agenda. The words Christian or religious are carefully avoided in favor of euphemisms like traditional. Instead of scolding the reader about the alleged evils of premarital sex, abstaining until marriage is simply (and falsely) presented as the cultural norm. The use of terms like men and women is scant; the magazine mostly refers to husbands and wives, as if sexual contact outside of heterosexual matrimony is so rare as to barely rate a mention. In 21st-century America, its exceedingly rare for women to be virgins on their wedding day. But inside the Sex issue, its just assumed that a womans wedding night will be her sexual initiation. ................(more)
https://www.salon.com/2026/05/08/i-read-the-right-wing-womens-magazine-sex-issue-so-you-dont-have-to/
no_hypocrisy
(55,265 posts)The Total Woman is a self-help book for married women by Marabel Morgan published in 1973. The book sold over 500,000 copies within the first year, making it the most successful non-fiction book in the U.S. in 1974.[1] Overall, it sold more than ten million copies.[2] Grounded in evangelical Christianity, it taught that "A Total Woman caters to her man's special quirks, whether it be in salads, sex, or sports,"[3] and is perhaps best remembered for instructing wives to greet their man at the front door wearing sexy outfits; suggestions included "a cowgirl or a showgirl." "It's only when a woman surrenders her life to her husband, reveres and worships him and is willing to serve him, that she becomes really beautiful to him," Morgan wrote.
No thanks, I think I'll stick to The Happy Hooker.
https://en.wikipedia.org/wiki/The_Happy_Hooker
An international phenomenon upon its initial publication in 1972, The Happy Hooker established Xaviera Hollanderpreviously the most powerful madam in New York Cityas the world's best-known observer and commentator on sexual issues. A racy account of her life behind the brothel door, The Happy Hooker became an instant classic that marked the intersection between the Playboy generation and the sexual revolution of the feminist era. Hollander left no vice unturned, covering lesbianism, bondage, and other sexual appetites with a frank tone that left the reader with no doubt that they were listening to a master or mistress, as it were.
mwmisses4289
(4,601 posts)I first became aware of it about 2 years ago, and I seem to remember it was touting itself as a new mag, with that rich gal from ballet farm being touted as their 1st cover model. Guess I was wrong. I know I first heard about the whole "trad wife" nonsense about two years ago, when there was some controversy with the ballet farm gal and her hubby, some airline execs son.
Baitball Blogger
(52,675 posts)valleyrogue
(2,776 posts)Sexist ideas come in all kinds of packaging.
I am not a fan of Amanda Marcotte. She isn't the brightest bulb in the chandelier.
HighFired49
(513 posts)Her English is atrocious. "Commentator" is old and never was correct, and has been mostly replaced with "commenter". In addition, her use of "has strived" should be "has striven", and why is a hyphen needed in "awkwardly-worded"? Then her "efforts to sell fundamentalism to young people with hip packaging."? Do the young people have "hip packaging"? Sheesh!!
Those were just a few issues that I noticed in a quick read. After that, I probably wouldn't read anything else that she has written. Sad for a "senior writer" to make so many errors in just a couple of paragraphs. My English isn't perfect, but I don't claim to be a "senior writer".
milestogo
(23,175 posts)A woman should greet her husband at the door wearing only Saran Wrap.
SergeStorms
(20,776 posts)it's more of a cry for help.
Midnight Writer
(25,674 posts)Promise Keepers believe The Man is chosen by God to rule the family with a strong hand. Women are here to be the helper of The Man.
Of course, every abusive, controlling, bullying asshole jumped on to this "Movement" that made it virtuous to be a tyrant in your own home.
Stargazer99
(3,545 posts)XCSki
(28 posts)Man needing worship, I get. God needing worship? Must be a feeble one there. Must have better things to do as a god, Id think.
Joinfortmill
(21,557 posts)ChicagoTeamster
(1,188 posts)tanyev
(49,573 posts)The Madcap
(2,001 posts)I will never understand why people would want to subjugate themselves to such a rigid system.
So, as a man, my obligation is to go out and work every single day (except Sunday), all day long, come home to a hot dinner, ignore the kids, and provide every single penny to the family. My wife must cook the dinner, look beautiful every minute, raise the children, make the house perfectly clean, and serve my every need at my command...
That seems to be what these people are saying. I just don't understand why working together on tasks and enjoying family life together is so forbidden. It's like humans are two completely different species: male and female, with no overlap.
I get being alluring to one's partner. That is a good thing. Subjugation, though, is on a completely different level.
I'll pass.
bluestateboomer
(554 posts)JenniferJuniper
(4,575 posts)this summer.
She wants to be a Trad wife because "school was so difficult and work has been so stressful, I just want to stay home and have babies and make brownies. Just be a beautiful little girlie all day, getting ready for my hubs to get home".
And wear pearls and high heels all day, I reckon?
Oh, girl. You have no idea what you are setting yourself up for. I wish more of my mother's generation were still alive to tell her what that life is really like.
Xavier Breath
(6,673 posts)JenniferJuniper
(4,575 posts)OMGWTF
(5,205 posts)Every woman needs to have her own money and skills to make money.
hunter
(40,822 posts)skypilot
(9,141 posts)Is that his manosphere name?
Farmer-Rick
(12,773 posts)That a woman could be dumped from the marriage at 50 and get nothing to live on.
Alimony is very rare now a days. And it's never permanent and can easily be modified. Most men aren't rich enough to warrant paying allimony anyway. So the trad wife loses all her financial security and must rely on the whims of some guy.
It is still used in long-term marriages where there is a massive income disparity or if one spouse is disabled or in poor health. But it's very rare and of course can be changed easily enough.
The best bet for a wife after divorce is to get a lump sum payout. But average middle class men don't have enough money to split between 2 households. And that means the trad wife is left hanging with no means of support and no career opportunities. That must be very scary. It would be for me....
jmbar2
(8,121 posts)I would be terrified for any younger woman relative in my family going that route. Job prospects in the future with no skills, trying to enter the workforce at midlife? No retirement beyond hubs portion of SS?
Yipes!
Martin68
(28,030 posts)progressoid
(53,343 posts)Yep. That's a real article.
https://www.eviemagazine.com/post/what-to-wear-to-church-the-etiquette-guide-every-girl-needs
Oneironaut
(6,318 posts)These people are obnoxious. I absolutely love being lectured by cis men the unending importance of all women being fuckable to them, but also how we should treat a man like a helpless child by doing everything for them.
NBachers
(19,548 posts)Seinan Sensei
(1,620 posts)Soooooo
What if I rule that, in my house, my Wife and I are co-equals?
What if I say that, in my house, my Wife and I each hold co-equal status and have co-equal input?
And if Hugoboom or Boomhauer or anyone else says Im not allowed to do that, then that would mean I am not the man-of-the-house
that YOU are the man of my house.
Get out of my house, asshole.