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This dangerously unhinged propaganda comes from Unhumans: The Secret History of Communist Revolutions (and How to Crush Them), a genocide-themed 2024 book that depicts liberals as bloodthirsty demons hellbent on murder. Steve Bannon wrote the book’s foreword and JD Vance gave the book a ringing endorsement. Unhumans lays out a blueprint for demonizing Democrats as communists in order to seize power.

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The playbook is simple: frame the opposition as demonic “unhumans,” thus rendering them undeserving of human rights. The equation: Democrats=Communists=Unhumans. The book, a New York Times bestseller, is an insane specimen of propaganda. But now it’s become talking points for the White House.

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Curtis Yarvin, a Schmitt-lover who is Thiel’s political guru, has been crying for Trump to take more extreme steps to consolidate power, warning that Republicans will face dire consequences if Democrats win. Yarvin advocates scrapping democracy in favor of a monarch with absolute power—a dictator—essentially plagiarizing the idea the Nazis called Führerprinzip. This means rule by a supreme leader with no checks on his power. Not Congress. Not the law. A system where the supreme leader is the law.

“It’s important to use ‘communist’ this way as a slur,” wrote Yarvin on July 14, explaining the communist hysteria strategy. “It should have the same mouth-feel as ‘pervert’ or ‘junkie.’ Like a punch. And the definition can’t be restricted to literal, fully enrolled, dues-paying Party members.”

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