What Pete Buttigieg's Podcast Appearance Can Teach Dems about Messaging

The episode of Andrew Schulz’s “Flagrant” podcast featuring former Transportation Secretary and presidential candidate Pete Buttigieg dropped last week and Pete hit a fucking grand-slam.

Schulz is a stand-up comedian and podcaster who represents a large segment of the population that either didn’t vote in the last election or voted for Trump out of spite of Democrats. Think of him and his group of buddies as the non-conspiratorial version of Joe Rogan’s podcast for those of you that are unfamiliar. They exist in the realm of the same media, but are younger and more culturally in tune while also generating millions of weekly viewers and listeners.

The people who watch these podcasts are members of society who don’t feel heard by politicians and have grown to distrust them and government as a whole. Democrats have steered clear of appearances on podcasts such as Flagrant, The Joe Rogan Experience, and others because they tend to misconstrue exactly what they are.

While we recognize that Rogan is long gone into Elon Musk’s asshole and conspiracies, comedians and podcasters such as Schulz and Theo Von are going to be mainstays of the social discussion and media world — whether you like it or not. They draw in millions of viewers multiple times a week. And as Buttigieg acknowledged in his appearance, a lot of them get their news on society and everything else from shows like theirs. The former secretary brought up the point that back in college he was getting his news more from “The Daily Show” on Comedy Central than a network like CNN. This is a reality that Democrats are going to have to acknowledge if they want to reach young working-class voters.

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