Zohran Mamdani's (D) surprising surge fueled by pocketbook promises, social media savvy
At a recent canvassing event for mayoral candidate Zohran Mamdani in Sunnyside, Queens, a campaign staffer kicked things off by asking how many of the three dozen volunteers on hand were about to go knock doors for him for the first time.
Nearly half of the canvassers raised their hands in response.
To the surprise of many in New Yorks political establishment, Mamdani, 33, has leap-frogged other more-established candidates to become the leading progressive running in the June 24 primary. Polls have shown him consistently ranking as the second-place candidate behind front-runner Andrew Cuomo, and some recent surveys even indicate the ex-governors lead over Mamdani is shrinking.
A key factor behind Mamdanis surge is the groundswell of support he has generated from young, left-leaning voters. As of mid-May, his operation had mushroomed to include over 20,000 mostly young volunteers, a bigger field team than any of the other 2025 mayoral campaigns bolster. Waves of newcomers showing up to canvass events has become a trend, especially in recent weeks, according to his team.
https://www.nydailynews.com/2025/05/31/zohran-mamdanis-surprising-surge-fueled-by-pocketbook-promises-social-media-savvy/