Gov. Greg Abbott unloads nearly $20 million in ad buys in race against Beto O'Rourke

by Patrick Svitek, Texas Tribune


With more than four months left until election day, Gov. Greg Abbott is pressing one of his biggest advantages in his reelection campaign: money.

In recent days, the Republican governor’s campaign has announced nearly $20 million in early ad buys for the general election, emphasizing what has been a massive financial advantage over Democratic challenger Beto O’Rourke. The ad reservations include $2.75 million for Hispanic media, $8.8 million separately for TV and $8.15 million for digital platforms.

Abbott’s campaign has characterized all of the buys as initial and has said the early TV reservations allow it to lock down the most valued air time. The campaign has declined to comment on additional details, including when the ads will start airing.

O’Rourke intends to go on TV but has not announced any specific plans yet. He has been fundraising off Abbott’s ad-buy announcements, urging supporters “to make sure that we have the resources to fight back.”

Read more: https://www.texastribune.org/2022/06/29/greg-abbott-ad-buy-beto-orourke/