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Apple thanks Microsoft for Windows 11. It is driving people to macs.
https://www.computerworld.com/article/4032856/apples-results-show-the-windows-to-mac-switch-is-happening.html The Mac installed base hit a new high in the last quarter. And just where are those users coming from?
One deployment after another, Apple continues to exploit the huge opportunity it has been given as enterprises consider the cost consequences of upgrading legacy equipment to Windows 11.
It seems clear the forced need to upgrade Windows is motivating many business users to move to the Mac instead. This trend has been ongoing for some time, but seems to have become even more apparent in recent months — Apple’s most recent quarterly financial call confirmed double-digit growth in Mac sales during Q3 ’25.
snip
Is Apple taking market share from Windows?
If this were the case, you would expect to hear that the company is attracting a lot of new users to the platform, and you would also expect the number of users to increase. This seems to be precisely what is happening, with Parekh claiming: “The Mac installed base reached an all-time high.” He also claimed a June quarter record for upgraders.
One deployment after another, Apple continues to exploit the huge opportunity it has been given as enterprises consider the cost consequences of upgrading legacy equipment to Windows 11.
It seems clear the forced need to upgrade Windows is motivating many business users to move to the Mac instead. This trend has been ongoing for some time, but seems to have become even more apparent in recent months — Apple’s most recent quarterly financial call confirmed double-digit growth in Mac sales during Q3 ’25.
snip
Is Apple taking market share from Windows?
If this were the case, you would expect to hear that the company is attracting a lot of new users to the platform, and you would also expect the number of users to increase. This seems to be precisely what is happening, with Parekh claiming: “The Mac installed base reached an all-time high.” He also claimed a June quarter record for upgraders.
Satisfaction levels are high, around 97%.
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