Great news. The Root is once again black owned!!!

I was so disappointed to see the turn over the last few years. You could tell that whomever was behind it was not interested in serious news. It went from Michael Harriot's biting commentary on politics and social issues to "Oh no look what Cardi B is doing "and non stop celebrity nonsense news.


Ashley Allison returns ‘The Root’ to its roots with historic acquisition
With her company, Watering Hole Media’s purchase of The Root, Ashley Allison now owns the Black news and culture outlet.

SNIP--

“This isn’t about making more content but rather about making meaning of this moment,” Allison said in a press release shared with theGrio. “The Root has always been about preserving culture and creating clarity in a world full of distractions. Owning the power to tell our own stories is a rich tradition The Root is committed to upholding.”

Allison, who also served as National Coalitions Director for the Biden-Harris 2020 campaign, has built her career amplifying diverse voices and navigating the intersections of politics, policy, and culture. Now, she plans to expand The Root’s impact through investments in video content, partnerships with thought leaders, and in-person experiences for its readers.

Rashad Robinson, social justice leader and former President of Color Of Change, who will serve as a strategic advisor to Watering Hole Media and The Root’s team, added: “This is an exciting moment in the media landscape, with so much potential to make Black voices an even stronger force in the big fights taking place in our country right now. The Root provides an infrastructure for growing Black talent and supports a drumbeat of reporting on issues that would not otherwise gain momentum. I’m excited to be part of its next chapter.”
The sale from G/O Media, a private equity-backed digital media company, places The Root’s future firmly in the hands of Black leadership once again, or as Gates put it “returns The Roots to its roots.”
https://thegrio.com/2025/10/02/ashley-allison-returns-the-root-to-its-roots-with-historic-acquisition/