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Eugene

(66,217 posts)
Mon Aug 18, 2025, 08:55 AM Monday

VW introduces monthly subscription to increase car power (United Kingdom)

Source: BBC

VW introduces monthly subscription to increase car power

15 August 2025

Liv McMahon
Technology reporter

German car making giant Volkswagen (VW) has introduced a subscription for UK customers wanting to increase the power of some of its electric cars.

Those who buy an eligible car in its ID.3 range can choose to pay extra if they want to unlock the full power of the engine inside the vehicle.

VW says the "optional power upgrade" will cost £16.50 per month or £165 annually - or people can choose to pay £649 for a lifetime subscription.

The firm said it was "offering customers choice" with the feature.

-snip-

Read more: https://www.bbc.com/news/articles/c62weyp4qqgo


10 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
VW introduces monthly subscription to increase car power (United Kingdom) (Original Post) Eugene Monday OP
649 for a lifetime subscription MichMan Monday #1
Another way for corporations to bleed us dry CanonRay Monday #2
It's optional MichMan Monday #6
The enshittification of horsepower. Brilliant. n/t flvegan Monday #3
Subscriptions OC375 Monday #4
And more and more services require Auto-Pay, as well. Goodbye paper bills and permanent records. eppur_se_muova Monday #5
WTF? What's next, lease the steering wheel? Auggie Monday #7
Consider it a drive-like-a-jerk tax MaineBlueBear Monday #8
You have to wonder about your insurance. Old Crank Monday #9
Download OC375 Monday #10

MichMan

(15,756 posts)
1. 649 for a lifetime subscription
Mon Aug 18, 2025, 09:22 AM
Monday

Pretty reasonable actually. If it was available that way as an option at the time of sale, I suspect many buyers would choose it.

People pay a lot more than that on ICE cars for aftermarket power upgrades

MichMan

(15,756 posts)
6. It's optional
Mon Aug 18, 2025, 11:34 AM
Monday

If owners aren't interested their Volkswagen EV will function perfectly fine

OC375

(171 posts)
4. Subscriptions
Mon Aug 18, 2025, 10:11 AM
Monday

Anyone notice subscription is the business model going forward for everything from software to clothing to, apparently now, vehicle features? If not leasing the item, you lease any service or help you might need with the product after the ever shortening warranties expire. The future is small homes and smaller apartments filled with things you rent, but never completely own, and can't use without data and features managed and executed on elsewhere. Talk about a "lease on life".

We'll have capitalism (not communism) where no one owns anything directly. Instead of a government telling you what you want and need, it will be companies instead.

eppur_se_muova

(39,758 posts)
5. And more and more services require Auto-Pay, as well. Goodbye paper bills and permanent records.
Mon Aug 18, 2025, 10:24 AM
Monday

All your records of services rendered, charges paid, etc. will be on THEIR servers, and will be auto-deleted after a year or two.

Already, many 'receipts' are not full documentation of purchases, but a link to data on the merchant's servers. If you bought something a WalMart and got an e-receipt, don't count on the info being there now.

Pretty hard to enforce those warranties without actual receipts, and the receipts are likely to vanish before the warranties are up.

MaineBlueBear

(238 posts)
8. Consider it a drive-like-a-jerk tax
Mon Aug 18, 2025, 03:15 PM
Monday

Multiple things to consider, but with more HP the driver may be more inclined to use it which results in more aggressive driving. The other element I would consider is the effect on tires.

All-electric vehicles are inherently heavier due to the weight of the battery and exert more torq on the tires and wear them out quicker. A person that pays for this upgrade will go through tires even more quickly.

Old Crank

(6,082 posts)
9. You have to wonder about your insurance.
Mon Aug 18, 2025, 06:29 PM
Monday

I tell my insurance company my car is X with these amenities and features. They say okay pay Y per year. Then I go back to the dealer and add a large HP boost. Moving my car I to the performance car class.

OC375

(171 posts)
10. Download
Mon Aug 18, 2025, 07:19 PM
Monday

They'll just ask for the latest running startup configuration of your computer on wheels to be upload to them before any claims work can begin. Then they have documentation of insurance fraud if it occurred, if they want it. So, don't get into a wreck I guess?

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