(JEWISH GROUP) Coded Hate: Extremists Weaponize Seemingly Innocuous Content to Promote Bigotry

(KNOW YOUR BIGOTS!!!)

Extremists and antisemites are weaponizing seemingly innocuous phrases, symbols and numbers to promote hate, particularly on mainstream social media platforms where harmful ideologies can reach larger audiences.

For decades, extremist users have established global connections by sharing hateful content online — much of which has been overt, especially on platforms with little to no content moderation. Yet the eventual rise of meme culture, defined in part by irony and coded meaning, also ushered in the use of innocuous phrases and symbols to promote hate.

This evolution created a challenge: Extremists can hide behind plausible deniability and evade content moderation efforts while still boosting antisemitism, racism and other forms of hate. This deliberate strategy allows potentially violative content to fly under the radar on mainstream platforms, where moderation safeguards may not pick up on this coded content. Notably, some of this content is also designed to appeal to the in-group — not necessarily to spread antisemitism, but to reinforce it among like-minded users online who understand the references.

The following is a list of innocuous phrases, symbols and numbers that extremists frequently use to spread hate on both fringe and, worryingly, mainstream platforms. By design, these are intended to appear benign and, in many cases, they are likely to be. As such, it is important to consider context as the use of these phrases or numbers by themselves without a clear extremist connection should not be considered hate-related.

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