(JEWISH GROUP) What we can learn from antisemitism on TikTok

There was a time when the only people who would be interested in a newsletter like this were folks who already knew a lot about Jews and antisemitism. But amid rising antisemitism over the past few years, Jews in the United States have mounted what is likely the largest campaign against antisemitism in world history.

There are billboards and Super Bowl commercials and lawsuits and two successive presidential administrations who have stated that countering antisemitism is a top priority, spawning special ambassadorships, national strategies, Congressional legislation, federal investigations and even immigration action.

The share of Americans who said they’d heard the term “antisemitism” and knew what it meant rose 30% between 2020 and last year. It now stands around 70% — more than the 60% who say they know someone who is Jewish.

Suddenly, a whole lot of people who have never cared or thought much about Jews or antisemitism have feelings about the topic.

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