Period Red Paint by Pantone

Source-https://www.nytimes.com/2020/09/30/business/pantone-color.html


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"Pantone, the color registry company, has introduced a new shade — Period red — that it hopes will get people talking about a part of life that often goes unmentioned.

By focusing on menstruation, Pantone said, it wants to overturn a taboo and draw attention to a regular life phase with a color that is “energizing” and “dynamic.”

snip-"But there’s no arguing that attitudes toward menstruation are outdated: The average woman has her period for 2,535 days of her life, yet it continues to be a barrier to women’s equality. In some parts of the world, women still face discrimination, miss school to manage their periods and lack clean, safe products and lavatory facilities.

And periods don’t stop for pandemics. As the coronavirus crisis ravaged global supply chains and disrupted work and social lives, women and girls around the world were struggling to find basic essentials like pads and tampons."

more at article.