White House officials are preparing an executive order targeting tech companies with what they see as “woke” artificial-intelligence models, their latest effort to go after diversity, equity and inclusion initiatives, people familiar with the matter said.

The order would dictate that AI companies getting federal contracts be politically neutral and unbiased, an effort to combat what administration officials see as overly liberal AI models, the people said.

As AI chatbots like Google’s Gemini have proliferated in recent years, some conservatives have argued they are politically liberal. Companies have come under fire for specific prompt responses that have angered consumers or for images inaccurately depicting historical figures as people of color. Google took heat last year after its Gemini AI assistant showed a black George Washington and racially diverse Nazis.

The trend has troubled AI Czar David Sacks and Sriram Krishnan, senior White House policy adviser for AI, the architects of the executive order and two of Trump’s top tech advisers, the people said.

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