General Discussion

1. Loading pages speed will be more important to some than others. Compare old dial-up pics with broadband downloading pics, and my understanding is that fiber optic is just that much faster than regular broadband.
2. There is nothing in the proposed operation that would forbid slowing your current speed down, enough to where a faster lane looks attractive, even at a higher price.

These are unknowns, but generally, people prefer sites that load quickly over those who load slowly, and will providers degrade current service to make the new stuff look even better?

A fine example of 1 are the self-checkout lanes at different retailers. They actually hire someone to scout the long lines of manned checkouts and tell people that there are empty self-checkout lanes available. They can control this even more by manning fewer and fewer live lanes, and there is no discount given for checking yourself out in dollars, just the touted time savings.

Good examples of 2 are the appliance folks. Advertise a large combo refrigerator-freezer for a great price - $600, say. But when you get to the store, it's sitting next to another one, identical in size that is frost-free (turns out they brought back the old defrostable models just for advertising, and this is just $800, while next to that one is another that has the in-door water and ice dispenser, plus is frost-free for just $1000 total, and next to that one is another frost-free with the dispenser and zonal controls for coldness inside for just $1300 total. All of these are in white, so there's another in black for $1500, black/stainless steel combo for $1900, solid stainless for $2300, and another ready to be built in for cabinets for $3000. So you go middle of the road sensible, pay $1300, and pat yourself on the back for being a great shopper.

These are existing behaviors from other companies, so we'll have to wait and see how many of these tactics are adopted by this new group. Sorry to be so wordy, but I hope these examples make sense.