General Discussion

You say you want to use share, and it is not down. Then say, "viewership is down based upon conventional measures of viewership which include rating and share", the metric share is used to show viewership is down ... in your own statement.

Other than that you want to use something that cannot be measured to counter all the things that can be measured. OK, I cannot dispute something that cannot be measured. You must be right because you know something that cannot be measured, any investment tips?

You say you do not watch football, so it would be logical to say the people you hand around with do not watch football. I do, and the people I run with do. These people are no longer at the bar on Sunday watching, they are still there to watch Saturday college ball, but have disappeared for pro ball. I am not taking their side, I am merely telling you what they are doing. They said they were going to stop watching, they are no longer at the bar ... could they be watching at home? Possible.

Sports is generally a live TV thing, so they surely can tell if data usage is up during match up games. If they cannot it still results in the same issue for the NFL, how do you sell billions in advertisement if you can not tell your customer someone is watching?

Please provide some back up for, "NFL share numbers are not falling off". I cannot find anything ...