Trump Mobile wants to sell you telehealth, car care and insurance [View all]

Source: Reuters

July 31, 2025 6:12 AM EDT Updated 11 hours ago


July 31 (Reuters) - Hours after the high-profile launch of Trump Mobile, a new Trump-branded mobile service provider, in June, callers to the company's customer support line were greeted with, "Omega Auto Care, how can I help you?"

Two calls placed by Reuters that day to the mobile service's helpline rang to the Missouri-based auto-warranty company, which is part of Ensurety Ventures, a St. Louis, Missouri firm led by entrepreneur Pat O'Brien, who was introduced by Eric Trump and Donald Trump Jr. on June 16 as a member of the launch team providing "customer support and device protection" for Trump Mobile.

Today, calls to the support line are answered by people who identify themselves as Trump Mobile support staff, but the first-day confusion speaks to the dizzying speed with which the Trump family has scrambled to set up the businesses. In addition to Trump Mobile, the family has established several ventures since President Donald Trump was elected to a second term in November.

These include 12 new overseas development deals, a Trump-branded bible, a crypto trading platform World Liberty Financial - which has netted the president's family about $500 million since launch - a $TRUMP meme coin, and a stablecoin USD1. Trump Mobile is what's known as a mobile virtual network operator, or MVNO, which has grown in popularity in recent years as various celebrities and causes leverage their cultural clout to launch branded wireless ventures.

Read more: https://www.reuters.com/world/us/trump-mobile-wants-sell-you-telehealth-car-care-insurance-2025-07-31/