Disney+ hikes streaming prices despite lingering fallout over Kimmel suspension [View all]
Source: Yahoo Finance
Disney (DIS) is raising prices on its streaming platforms once again about one year after its last increase and just days after a tumultuous week surrounding its decision to suspend and reinstate late-night host Jimmy Kimmel on ABC. . .
Starting Oct. 21, the ad-supported tier of Disney+ will rise by $2 to $11.99 per month, while the ad-free option will climb $3 to $18.99. Annual ad-free subscriptions will jump $30 to $189.99.
Bundle prices are also headed higher. The ad-supported Disney+ and Hulu bundle will increase to $12.99 from $10.99, while the Disney+, Hulu, and ESPN Select bundle with ads will rise to $19.99 from $16.99. The Premium bundle, which includes ad-free Disney+ and Hulu along with ESPN Select with ads, is set to jump to $29.99 from $26.99.
It marks the fourth consecutive year Disney has raised prices on its streaming platforms as the company looks to sustain profitability in its streaming division. Shares were little changed following the news.
Read more: https://finance.yahoo.com/news/disney-hikes-streaming-prices-despite-lingering-fallout-over-kimmel-suspension-191358729.html
Talk about business genius.