I'm of the mindset that I WILL be seeing ads on the internet all the time, which is annoying, but the more relevant they are to me, the less obnoxious they are (though slightly creepier, admittedly). FB already seems to observe what I do elsewhere on the internet to target ads for me so them adding snooping from their own tools I might use (that I don't even pay for, except for having to see ads) seems expected. Frankly surprised they weren't doing this all along since this would be the obvious goal of any AI that any company lets you use for "free" 
I am slowly becoming more and more suspicious that our phone microphones are monitored because my partner and I have had a LOT of times over the years where ads have popped up on social media ads on our phones re: things that we only ever talked about in person but never tried searching for anywhere. THAT f***ing freaks me out when it happens.
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