Because it's all about the moolah. Money makes you a God.

Money and the rich are the Gods of the oligarchs, politicians, and Mevangelicals who fly around in private jets.
And they get people fighting senseless culture wars

to protect their droit du seigneur (1)

It's all a giant blackmail and protection racket.
Ideology has nothing to do with it.
Soon, the "Twilight of the Gods" as in Wagner's Ring Cycle.

Valhalla, the palace of the Gods (2) burns up, for their greed for gold and lust.
(1) The right to fuck any subject at a whim.
(2) More commonly, the reward for elite fallen warriors,
https://www.lifeinnorway.net/valhalla-explained/
Fortunately, in Valhalla, all your wounds are healed every night and you can begin the day fighting fresh.
If youre thinking they must get hungry then youre right. They get utterly ravenous. And thankfully it doesnt take a herd of wild animals to keep them fed. Instead, the huge boar Saehrimnir is big enough to feed all of the men and luckily it too regenerates at night. ... and so on.