Snopestionary: AI slop, explained

The rise of artificial intelligence tools has left many social media users scrambling to figure out what's real and what isn't.

Jack Izzo
Published Aug. 22, 2025

As artificial intelligence tools like ChatGPT and Midjourney began to enter public consciousness, so too did a worrying trend of content called "AI slop," or sometimes just "slop."

Slop is the evolution of spam, in a way. It's low-quality content that's easy to create thanks to artificial intelligence (AI) tools. It can overwhelm social media feeds, leaving users unsure of what's real and what's not. It comes in many forms — posts on social media, of course, but also books on Amazon, music on Spotify, articles from less-than-reliable news outlets (and, unfortunately, some reliable outlets) and even occasionally in peer-reviewed scientific journals.

It's also a genre of content that Snopes has been covering since 2023.

For instance, we have repeatedly checked claims about celebrities supposedly doing good deeds that originated with YouTube videos or Facebook pages that post slop. Former NFL quarterback Peyton Manning was a frequent focus of such stories in June and July 2025.

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