Remembering The ISP That David Bowie Ran For Eight Years [View all]

The seeds of the Internet were first sown in the late 1960s, with computers laced together in continent-spanning networks to aid in national defence. However, it was in the late 1990s that the end-user explosion took place, as everyday people flocked online in droves.

Many astute individuals saw the potential at the time, and rushed to establish their own ISPs to capitalize on the burgeoning market. Amongst them was a famous figure of some repute. David Bowie might have been best known for his cast of rock-and-roll characters and number one singles, but he was also an internet entrepreneur who got in on the ground floor—with BowieNet.

Bowie’s obsession with the Internet started early. He was well ahead of the curve of many of his contemporaries, becoming the first major artist to release a song online. Telling Lies was released as a downloadable track, which sold over 300,000 downloads, all the way back in 1996. A year later, the Earthling concert would be “cybercast” online, in an era when most home internet connections could barely handle streaming audio.

These moves were groundbreaking, at the time, but also exactly what you might expect of a major artist trying to reach fans with their music. However, Bowie’s interests in the Internet lay deeper than mere music distribution. He wanted a richer piece of the action, and his own ISP—BowieNet— was the answer.