Regal Cinemas is switching to Pepsi products, and Coke fans aren't happy [View all]

KNOXVILLE -- A new social-media campaign launched by Regal on Tuesday reads like a “meet cute” encounter in a playful romantic comedy.

“You are everything I never knew I always wanted” says a Regal tweet, quoting the film "Fools Rush In," to which Pepsi replies with a line from "Twilight," “You don’t know how long I’ve waited for you.”

Regal follows with “You had me at hello” (from "Jerry Maguire&quot to which Pepsi replies “I’m gonna treat you so nice, you’re never gonna let me go” (from "Pretty Woman&quot .

Soon after the exchange, Pepsi followed with “Coming Soon” attached to a photo of a Pepsi cup leaning into a bucket of Regal popcorn – a post retweeted by Regal. The bottom of the image, which Regal also posted on its Facebook account, says, “The Match Made in Heaven … coming spring 2020.”

Read more: https://www.knoxnews.com/story/life/2020/01/07/regal-cinemas-pepsi-social-media-campaign-dumping-coca-cola/2836435001/