Pre-planning a funeral is not a fun or comfortable task — that's why Mark Krause, president of Krause Funeral Homes in Wisconsin, added something a little unusual to the table: free pizza.

"People don't think about funerals until they really need them," he explained to TODAY Food. "So we asked ourselves, 'How do we get people to relax about the idea of thinking about this difficult topic ahead of time?'"

The answer? Food. "People are relaxed and open when they're surrounded by food," he said. "You think about everything you do in life... it always centers around food."

Last year, Krause and his team decided to invite potential customers to join them for an informational session to learn more about pre-planning their funerals. Knowing the topic wasn't exactly enticing, he decided that perhaps the main course should be.
http://www.msn.com/en-us/foodanddrink/restaurantsandnews/pie-before-you-die-funeral-home-throws-pizza-party-for-new-customers/ar-BBIu8Iu