what needs to be done is we need to work on changing the fact that women are so underrepresented politically. We need to work on changing the fact that women are so frequently conditioned to self-objectify, which leads to eating disorders, depression, etc. We need to change the culture which says that male is the default and female is an exception/other.
How do we do it? By no longer pretending that these things are just unchangeable. By calling it out when we see it instead of rolling our eyes or just shrugging it off as if it doesn't matter. Also by supporting things that project the positive messages that are so desperately in need of reinforcement, and no longer supporting things that work counter to that goal.
I think it's not a bigger topic because up to now, feminism has been focused on more easily identifiable problems (domestic violence, unequal pay, etc.) that these more insidious things have been interpreted by most people to be acceptable. Most people don't even see that sexism is still an issue.
As for men, I know that job discrimination is a serious issue. Child custody as well, possibly. I have seen that issue debated thoroughly and it doesn't seem as cut and dry as the demonization they face for daring to posses any traditionally feminine characteristics whatsoever. Domestic violence and rape are also issues where there needs to be more outreach to encourage victims to come forward. The idea that asking for help is weak (and therefore feminine) prevents many men from speaking about it at all let alone going to authorities or seeking help from advocacy groups. I think this is starting to change though so that's good.
As for heroes, powerful women aren't so favored by the media, so you have to dig for those on your own.
Just my (probably a lot more than) 2 cents.
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