Veterans

That's really when the military went off the rails on their naming of operations. Using code names for political propaganda instead of practical field necessity.

It used to be military operations were given code names like Torch, Husky, Neptune, Overlord, etc. Names that often had vague real-world meaning, but were used primarily for planning, logistics, and coordination. Grenada was "Operation Urgent Fury", which was cool-sounding but wasn't really meant to persuade a civilian populace.

Even Operations Desert Shield and Desert Storm, while perfectly descriptive of their intent and/or effect, were otherwise innocuous.

Then September 11th happened, and the FOX News, post-Newt Gingrich, party before country-era Republican strategy of all-war-all-the-time went into effect.

This gave us Operation Enduring Freedom, the invasion and occupation of Afghanistan.

Operation Iraqi Freedom, the invasion, occupation, oppression, and subjugation of Iraq.

Thank God Barack Obama was Commander-in-Chief for the killing of Osama bin Laden, otherwise Operation Neptune Spear would have been called Operation Kill Osama Bin Laden.