The War on Christmas is Over. Christmas Lost.
By Hemant Mehta, November 29, 2018

This won’t surprise you: Only Republicans care about the fictional “War on Christmas.”

This might surprise you: Even Republicans don’t really care about the “War on Christmas.”

How do you even measure that? A new poll from Morning Consult finds that, while 56% of Republicans say they would be more likely to shop at stores that explicitly say “Merry Christmas,” 36% said it wouldn’t change their habits at all. Meanwhile, if a store said “Happy Holidays,” 48% of Republicans said it wouldn’t make any difference.

But overall, more Americans than not said it wouldn’t make a bit of difference if a store used the phrase “Merry Christmas” or “Happy Holidays.” They’re going to shop wherever they feel like it.