2016 Postmortem

of course would be a bold thing for Carson to do - not to mention the right thing to do.

However, Carson didn't go quite that far; he was basically playing the grown-up, making the point that name-calling isn't a good idea - something we shouldn't do.

clickbait? https://www.google.com/#q=clickbait

So the author of the piece changes the title of his article from:
"Ben Carson says to be nice"
to:
"Ben Carson to Donald Trump; Stop Calling Hillary Clinton a 'Bigot'"

Which one do you thinks is going to get more "clicks" - the accurate title or the provocative title?

Hence the term: clickbait...