Gun Control Reform Activism

FL's link: While the number of female gun owners has remained essentially the same over that last 30-plus years, the proportion of men who own guns has steadily declined over that same period. From 1980 to 1990, between 44 and 52 percent of male respondents said they owned a gun. In the past five years, that number has averaged close to 35 percent.

Confronted with the downturn, the gun industry is looking for positive stories to tell. “A swell in the ranks of women gun owners has enormous implications for the industry both economically and politically,” a 2014 {pro gun National Shooting Sports Foundation} NSSF report on female gun buyers says.
If the gun industry can draw in more women, it will be better able to make the case to lawmakers that its customers represent a broad constituency of Americans.

But it doesn’t appear that the gun industry has been able to introduce significantly more women to shooting. Instead, the statistics suggest that the gun business depends on a shrinking group of customers — male and female — who buy more and more weapons.
Stories about first-time female gun owners, even if they’re based more on anecdotes than hard evidence, obscure that unsettling fact.

Getting near that rule of thumb (but not quite), where 20% of the fanatics, purchase 80% of the fetish.