Gun Control Reform Activism

and "freedom" as a marketing guise coupled with fear of "confiscation" has been the hallmark of the right-wing gun lobby's sales efforts for decades. Their current base of old white men is dying out, so they're doubling their marketing efforts to non-traditional gun buyers -- women and younger males.

Each year fewer homes report having guns. (http://www.newsweek.com/us-gun-ownership-declines-312822) and only 22% of Democrats report a gun in the home as opposed to 49% of Republicans. (http://www.pewresearch.org/fact-tank/2014/07/15/the-demographics-and-politics-of-gun-owning-households/)

Overall, common sense and reason are winning but we still have much left to do.