General Discussion

the "Hillary Model": be a workhorse, not a show horse), popular Secretary of State, in 2013 had 69% approval rating,.in June 2015 had 60-70% approval rating with Democratic voters.

Yet it was repeated over and over and over and over how unpopular she was, unlikeable, untrustworthy. She had the most negative media coverage of anyone, tiny amount of coverage of policy. She went from being caricatured by the Right when First Lady as a radical feminist hippie New Ager to an evil corrupt elite establishment blah blah blah from other directions (her whole history of progress, especially for women and children, erased) that Trump used to attack her as Crooked Hillary and also used the rigging conspiracy theory and copied pseudo populism.

She lost by 79,316 votes in three swing states.

Kamala also, repeating vague insults and lies over and over and over and over and over and over until it sticks. Democratic policy helps working/middles class so attacks are mostly about character.