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was that if say, someone has to suddenly book a flight to deal with an emergency, and are willing to pay a higher premium at that time out of necessity, then some time down the road, if that person wants to book a flight for non-emergency purposes (leisure, etc.), they (by name) will have already been "flagged" by the AI program as (a sucker) "able to pay more", so they will only be shown higher prices for their flights versus what would have normally been offered.

I.e., it might not even have anything to do with the internet as the person could be booking through calling the airline directly (or book through a travel agent).